⭐ Collect All 5 Charms

  • pastel pink colored key chain with a smiley face design on a white background

    Blush Babe

    Sweet. Confident. Always Kind.

  • Round purple container with a smiley face design on a white background

    Lavender Dream

    Calm. Kind. One of a Kind.

  • Round container with a smiley face design on a light blue background

    Blue Crush

    Brave. Bold. Has Your Back.

  • Round green container with a smiley face design on a white background

    Mint Mood

    Easygoing. Thoughtful. True.

  • peach colored key chain with a smiley face design on a white background

    Peach Pop

    Fun. Bright. Unforgettable.
Collect Them All

📚 How It Works

Start A Kindness Chain

  • Clip It

    Attach your charm to your backpack.

  • Share It

    Give one to a friend.

  • Collect Them

    Collect all 5 and become a Champion.

1 3
Start A Kindness Chain

💗 Start A Kindness Chain

Backpack Love Tagged™ is a kindness trend spreading through schools.

Attach a charm to your backpack, share one with a friend, and keep the kindness going.

Choose a starter pack or refill bundle to begin spreading Backpack Love today.

Become a Charm Champion ⭐

Collect all 5 Backpack Love Tagged™ charms and become an official Charm Champion.

Each charm has its own personality. Trade with friends, build your collection, and spread kindness everywhere you go.

💖 Blush Babe
💜 Lavender Dream
💙 Blue Crush
💚 Mint Mood
🍑 Peach Pop

Did you collect all 5?

Download your Charm Champion Certificate!

Download Certificate

✨ Spreading Kindness Everywhere

Backpack Love Tagged™ charms are starting kindness chains in schools everywhere.

Kids clip them, trade them, and share them with friends to keep the kindness going.

Join the movement and start spreading Backpack Love today.

Shop Charm Packs

Collect All 5 Kindness Charms

Each Backpack Love Tagged™ charm has its own personality.

Collect all 5 charms and become a Backpack Love Champion.

Share them with friends and spread kindness through your school.

Shop Charms

🍑 Collect The Charms

Each charm carries a message of kindness.

Collect all 5 pastel charms, share them with friends, and complete your Backpack Love Tagged™ set.

Perfect for Classrooms, Teams & Groups

Backpack Love Tagged™ charms are a fun way to encourage kindness at school, on teams, and in clubs.

Teachers, coaches, and parents can use charm packs to reward kindness, teamwork, and positive attitudes.

Give a charm when someone helps a friend, encourages a teammate, or spreads positivity.

Small acts of kindness can create a big chain reaction.

Shop Charm Packs

Share the Kindness

📓 Charm Collector Club

  • Kids are starting kindness chains in schools everywhere.

    Clip a charm.
    Trade with friends.
    Spread kindness from backpack to backpack.

    Collect all 5 charms to become a Backpack Love Champion.
Start Collecting

Pastel Core Collection

Collect All 5 Core Charms

Each charm has its own personality and meaning.

Blush Babe

Blush Babe

Sweet. Confident. Always Kind.
Lavender Dream

Lavender Dream

Calm. Kind. One of a Kind.
Blue Crush

Blue Crush

Brave. Bold. Has Your Back.
Mint Mood

Mint Mood

Easygoing. Thoughtful. True.
Peach Pop

Peach Pop

Fun. Bright. Unforgettable.